PRODUCT · DESIGNER · AI-FIRST
Joel Nápoles
Open to design awesome products

Product Designer
building AI-native products
people can trust.

I design human-centered AI products that help founders, enterprise, teams and users make better decisions through trust, context, behavior design, and measurable outcomes.

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About

AI-first products.
Human-centered by design.

Product Designer with 8+ years designing and scaling SaaS, AI-native, and consumer products B2B, B2C & C2C: Fintech, Healtech, Edutech across web and mobile. I specialize in AI-native experiences, Conversational UX, LLM interaction patterns, and scalable product foundations for workflow-heavy and complex systems.

I've founded the design of 3 startups (0→3). My most recent AI-first product reached 60% next-day retention in its first month. A funnel audit on a lead-generation platform tripled conversions in two weeks by locating a single broken component before redesigning around it, instead of guessing at a fix.

Design products required: align founders, engineering, marketing, or stakeholders around what the data actually showed, then work end-to-end, discovery, prototyping, launch, and the iteration that follows once real usage tells you what the plan missed.

AI-native product design
Design systems
MVP validation
SaaS platforms
Product strategy
0→1 execution
Cross-functional leadership
UX research
8+Years designing product
15+Products shipped
3Startups founded as lead designer, 0→1
100%Current work is AI-first

Product Design Stack.

AI Product Design

LLM interaction patterns, response behavior, edge case definition, fallback strategies, prompt orchestration, human-in-the-loop systems & AI validation.

Product Design

User journeys, interaction design, conversational flows, systems thinking, edge cases, response behavior & complex workflow design.

Design Leadership

Design quality, design critiques, cross-functional facilitation, design process improvement, stakeholder alignment & scalable design practices.

UX Research

User interviews, usability testing, heuristic evaluations, card sorting, A/B testing & user feedback synthesis.

Product Analytics & Experimentation

Google Analytics, Amplitude, Hotjar, Microsoft Clarity, A/B testing, rapid prototyping, Codex, Claude, Replit & UXPilot.

UX

Information architecture, usability, heuristic evaluation, accessibility, onboarding, activation & user adoption.

Design Systems

Figma variables, component & shared libraries, auto layout, scalable UI patterns, cross-platform consistency & developer-ready handoff files.

UI Design & Prototyping

Figma, Sketch, Miro, high-fidelity mockups, web, mobile & responsive design, interaction design, micro-interactions, information density & interactive prototyping.

Agile Collaboration

Scrum, Design Sprint, Lean UX, Design Thinking, Jobs To Be Done, Sprint Planning, Backlog Refinement, Retrospectives, Jira, Asana, Trello & Monday.

Contact

Let's build something
worth using.

Open to building AI-first products that help people and businesses solve meaningful, real-world problems.